PRIVACY POLICY

Last updated: 22 July 2026

Velmarique is operated by MMD Projects LIMITED and manages this online store and website, including all related information, content, features, tools, products and Services, to provide you, the customer, with a personalised shopping experience.

Velmarique is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how Velmarique and MMD Projects LIMITED collect, use, store, process and disclose your personal information when you visit or use our Services, make a purchase or other transaction, communicate with us or otherwise interact with us.

In this Privacy Policy, “Velmarique”, “we”, “us” and “our” refer to MMD Projects LIMITED, trading as Velmarique.

If there is a conflict between our Terms and Conditions and this Privacy Policy concerning the collection, use, processing, storage or disclosure of personal information, this Privacy Policy will prevail in relation to those matters.

Please read this Privacy Policy carefully.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and understand how we collect, use and disclose your personal information as described below.

Nothing in this Privacy Policy is intended to exclude, restrict or modify any rights or protections that cannot lawfully be excluded, restricted or modified under applicable privacy or consumer protection laws.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term “personal information”, we mean information or an opinion about an identified individual or an individual who is reasonably identifiable, whether or not the information or opinion is true and whether or not it is recorded in a material form.

Personal information does not generally include information that has been collected anonymously or has been properly de-identified so that you can no longer be identified or reasonably identified from it.

Depending on how you interact with the Services, where you live and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including information inferred from that personal information.

Contact information

This may include:

  • your first and last name;
  • residential address;
  • billing address;
  • delivery or shipping address;
  • telephone number;
  • email address; and
  • other contact details you provide to us.

Financial and payment information

This may include:

  • credit or debit card information;
  • payment card details;
  • bank or financial account information;
  • transaction details;
  • payment method;
  • payment confirmation;
  • billing details; and
  • other information connected with the processing of a payment.

Payment information may be collected or processed directly by Shopify, Shopify Payments or another third-party payment provider. We may not receive or store your complete payment card details.

Account information

This may include:

  • your username;
  • password or encrypted account credentials;
  • security questions;
  • saved preferences;
  • account settings;
  • account history; and
  • other information connected with your customer account.

Transaction and shopping information

This may include:

  • products you view;
  • products you place in your shopping cart;
  • products you save to a wish list;
  • products you purchase;
  • products you return or exchange;
  • cancelled purchases;
  • order history;
  • discount codes used;
  • shipping information;
  • fulfilment information; and
  • previous transactions with us.

Communications with us

This may include information you provide when communicating with us, including:

  • customer support requests;
  • complaints;
  • return or refund requests;
  • emails;
  • online chat messages;
  • social-media messages;
  • product reviews;
  • survey responses; and
  • other correspondence.

Device and technical information

This may include:

  • information about your device;
  • device type;
  • operating system;
  • browser type;
  • browser settings;
  • network connection;
  • IP address;
  • cookie identifiers;
  • advertising identifiers;
  • approximate location inferred from your IP address; and
  • other unique device or network identifiers.

Usage information

This may include information about how you interact with the Services, including:

  • pages you visit;
  • links you click;
  • searches you perform;
  • products you view;
  • the date and time of your visits;
  • how long you spend on particular pages;
  • how and when you navigate through the Services;
  • referral websites;
  • interactions with advertisements; and
  • other website or shopping behaviour.

Marketing and preference information

This may include:

  • your marketing preferences;
  • email or SMS subscription status;
  • product interests;
  • advertising interactions;
  • communication preferences;
  • preferred language;
  • shopping preferences; and
  • inferred interests based on your activity.

Fraud-prevention and security information

This may include:

  • information used to verify your identity;
  • transaction-risk indicators;
  • suspected fraudulent activity;
  • chargeback information;
  • account access history;
  • IP or device-risk information; and
  • information obtained through fraud-prevention providers.

SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following sources.

Directly from you

We may collect information directly from you when you:

  • create an account;
  • visit or use the Services;
  • make a purchase;
  • add an item to your shopping cart;
  • subscribe to marketing communications;
  • submit a review;
  • request customer support;
  • request a return or refund;
  • participate in a promotion;
  • communicate with us; or
  • otherwise provide personal information to us.

Automatically through the Services

We may automatically collect information from your device when you:

  • visit our website;
  • use our Services;
  • interact with our emails;
  • view products;
  • interact with advertisements; or
  • use website features.

This information may be collected through cookies, pixels, tags, log files, software development kits and similar technologies.

From Shopify and our service providers

We may receive personal information from Shopify and from service providers that perform functions on our behalf, including providers of:

  • website hosting;
  • ecommerce infrastructure;
  • payment processing;
  • order fulfilment;
  • shipping;
  • customer support;
  • cloud storage;
  • website analytics;
  • fraud prevention;
  • advertising;
  • email or SMS marketing; and
  • information technology services.

From business and marketing partners

We may receive personal information from business partners, marketing partners, advertising platforms, social-media platforms and other third parties, subject to their own privacy practices and applicable law.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes.

PROVIDING, PERSONALISING AND IMPROVING THE SERVICES

We may use your personal information to provide and operate the Services, including to:

  • perform our contract with you;
  • process your payments;
  • confirm and manage your orders;
  • fulfil and deliver your purchases;
  • communicate order and shipping updates;
  • remember your preferences;
  • remember products in which you have shown an interest;
  • send account-related notifications;
  • process purchases, returns, exchanges, cancellations or refunds;
  • create, maintain and manage your account;
  • arrange shipping and fulfilment;
  • facilitate returns and exchanges;
  • enable you to submit product reviews;
  • respond to questions and support requests;
  • provide customer service;
  • recommend products that may be relevant to you;
  • personalise your shopping experience;
  • analyse use of our Services;
  • troubleshoot technical problems;
  • improve website performance;
  • develop new products, features or Services; and
  • improve the operation, presentation and functionality of our store.

Personalised recommendations may be based on products you viewed, placed in your shopping cart or purchased, as well as other interactions with the Services.

MARKETING AND ADVERTISING

We may use your personal information for marketing and promotional purposes, including to:

  • send marketing emails;
  • send promotional SMS messages where permitted;
  • send offers or promotional communications by post;
  • tell you about new products;
  • provide discount codes;
  • remind you about products left in your shopping cart;
  • show you advertisements for our products or Services;
  • measure the effectiveness of marketing campaigns;
  • create audiences for advertising campaigns;
  • personalise advertisements; and
  • display advertising on our website, social-media platforms, search engines or other websites.

Advertising may be based on products you have previously viewed, purchased or placed in your shopping cart, as well as your interactions with our website.

Where required by law, we will obtain your consent before sending electronic marketing communications.

You can unsubscribe from promotional emails at any time by using the unsubscribe link contained in our emails.

You may also contact us at info@velmarique.com to change your marketing preferences.

Even if you unsubscribe from marketing communications, we may continue to send non-promotional communications relating to your account, transactions, orders, deliveries, returns, refunds, security or customer-service enquiries.

SECURITY AND FRAUD PREVENTION

We may use personal information to:

  • verify your identity or account;
  • provide a secure payment and shopping experience;
  • detect suspicious transactions;
  • prevent fraud;
  • investigate chargebacks;
  • investigate illegal, unsafe or malicious activity;
  • protect our customers;
  • protect public safety;
  • protect our business;
  • protect our website and Services;
  • enforce our Terms and Conditions; and
  • maintain the security and integrity of our systems.

If you create an account, you are responsible for keeping your login credentials secure.

You should not share your username, password or account-access information with another person.

Please contact us promptly if you believe your account or personal information has been accessed or used without authorisation.

COMMUNICATING WITH YOU

We may use your personal information to:

  • respond to your enquiries;
  • provide customer support;
  • communicate about your order;
  • provide shipping or delivery updates;
  • process complaints;
  • assist with returns, exchanges or refunds;
  • provide product or account information;
  • maintain our commercial relationship with you; and
  • provide important notices about the Services.

LEGAL AND COMPLIANCE PURPOSES

We may use personal information where reasonably necessary to:

  • comply with applicable laws;
  • comply with tax, accounting or record-keeping obligations;
  • respond to valid legal requests;
  • respond to requests from courts, regulators, law-enforcement authorities or government agencies;
  • investigate potential or actual legal claims;
  • establish, exercise or defend legal rights;
  • participate in litigation or dispute-resolution proceedings;
  • investigate suspected breaches of our policies;
  • enforce our Terms and Conditions;
  • protect our rights;
  • protect the rights of customers or third parties; and
  • prevent or investigate illegal activity.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to third parties for legitimate business purposes, as described in this Privacy Policy and subject to applicable law.

We do not disclose personal information arbitrarily. We limit disclosures to circumstances in which the disclosure is reasonably necessary for providing the Services, operating our business, processing transactions, complying with legal obligations or pursuing another lawful purpose.

We may disclose personal information in the following circumstances.

Shopify and service providers

We may disclose personal information to Shopify and to third parties that perform Services on our behalf, including providers of:

  • ecommerce infrastructure;
  • website hosting;
  • information technology management;
  • payment processing;
  • fraud prevention;
  • data analytics;
  • customer support;
  • cloud storage;
  • order processing;
  • warehousing;
  • product fulfilment;
  • shipping;
  • delivery;
  • returns processing;
  • email distribution;
  • SMS distribution;
  • marketing technology; and
  • website security.

These providers may process personal information only as necessary to perform their functions, subject to their contracts, their own privacy obligations and applicable law.

Suppliers and fulfilment partners

As part of our fulfilment model, products may be shipped directly to customers by third-party suppliers or fulfilment partners.

We may provide those parties with information reasonably necessary to fulfil and deliver your order, including:

  • your name;
  • delivery address;
  • telephone number;
  • email address;
  • ordered products; and
  • shipping instructions.

Some suppliers or fulfilment partners may be located outside Australia or outside the country in which you live.

Business and marketing partners

We may disclose personal information to business, advertising and marketing partners to:

  • provide marketing Services;
  • deliver advertisements;
  • measure advertising performance;
  • personalise marketing;
  • understand customer behaviour;
  • operate loyalty or promotional programmes; and
  • improve our Services.

For example, we may use Shopify features to support personalised advertising through third-party Services based on your online activity across different merchants and websites.

Our business and marketing partners process information in accordance with their own privacy notices and applicable laws.

Depending on where you live, you may have the right to object to or opt out of certain uses or disclosures of personal information for targeted advertising.

At your direction or with your consent

We may disclose personal information where you direct us, request that we do so or otherwise provide consent.

This may include disclosures necessary to:

  • ship products to you;
  • connect a social-media account;
  • use social-media widgets;
  • use third-party login integrations;
  • participate in a promotion; or
  • interact with another third-party Service.

Corporate group and affiliated companies

We may disclose personal information to our affiliates, related companies, parent companies, subsidiaries or other entities within our corporate group for internal administration, business operation, customer support, compliance and other legitimate business purposes.

Business transactions

We may disclose or transfer personal information in connection with a business transaction or proposed business transaction, including:

  • a merger;
  • acquisition;
  • corporate reorganisation;
  • financing;
  • sale of assets;
  • transfer of business;
  • insolvency;
  • administration;
  • bankruptcy; or
  • change in ownership or control.

Legal and protective disclosures

We may disclose personal information where reasonably necessary to:

  • comply with a legal obligation;
  • respond to a subpoena, court order, warrant or lawful government request;
  • cooperate with law enforcement;
  • enforce our Terms and Conditions;
  • investigate fraud or security incidents;
  • protect the Services;
  • protect our rights or property;
  • protect customers;
  • protect third parties; or
  • prevent a serious threat to health, safety or security.

RELATIONSHIP WITH SHOPIFY

The Services are hosted and supported by Shopify.

Shopify collects and processes personal information relating to your access to and use of the Services to provide and improve Shopify’s ecommerce Services.

Information you submit through our Services may be transferred to and shared with Shopify and with third parties that may be located in countries other than the country in which you live.

This processing may be necessary to:

  • operate the online store;
  • process transactions;
  • provide customer accounts;
  • prevent fraud;
  • deliver personalised Services;
  • improve Shopify’s platform;
  • provide analytics;
  • facilitate advertising;
  • maintain platform security; and
  • support merchants and customers.

We may use certain enhanced Shopify features that combine information obtained through your interactions with our store with information obtained through your interactions with other merchants and with Shopify.

Shopify may use this information to provide, personalise, protect, analyse and improve its Services.

In some circumstances, Shopify may be independently responsible for the processing of your personal information, including responding to requests concerning Shopify’s own use of personal information.

Further information about how Shopify collects, uses and discloses personal information is available in the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/consumers

You may also be able to exercise certain privacy choices through Shopify’s privacy portal:

https://privacy.shopify.com

The inclusion of these links does not replace this Privacy Policy or our own responsibilities concerning personal information we collect or control.

COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies, pixels, tags, local storage, web beacons and similar technologies to collect information about your use of the Services.

These technologies may be used to:

  • operate the website;
  • remember your preferences;
  • maintain your shopping cart;
  • keep you signed in;
  • improve website functionality;
  • analyse website traffic;
  • understand customer behaviour;
  • prevent fraud;
  • personalise content;
  • measure advertising;
  • deliver targeted advertising; and
  • improve our Services.

Some cookies are necessary for the website to function. Other cookies may be used for analytics, personalisation or advertising.

Depending on your location and applicable law, you may be able to manage non-essential cookies through a cookie banner, your browser settings, your device settings or other privacy controls.

Blocking certain cookies may affect the functionality or availability of parts of the Services.

THIRD-PARTY WEBSITES AND LINKS

The Services may contain links to websites, applications or online platforms operated by third parties.

If you follow a link to a website that is not affiliated with or controlled by us, you should review the privacy policy, security practices and terms and conditions of that third party.

We do not control third-party websites and do not guarantee or accept responsibility for:

  • their privacy practices;
  • their security;
  • their content;
  • their products or Services;
  • the accuracy of their information;
  • the completeness of their information; or
  • the reliability of their platforms.

Information you provide through public or semi-public spaces, including third-party social-media platforms, may be visible to other users of those Services and may be used by those parties without restriction imposed by us.

The inclusion of a third-party link does not, by itself, constitute our endorsement of the third party, its content, owners or operators.

CHILDREN’S INFORMATION

The Services are not directed at children and are not intended to be used independently by children who are not legally able to enter into a purchase transaction.

We do not knowingly collect personal information from children under 16 years of age for marketing or account-registration purposes without appropriate parental or guardian involvement.

If you are a parent or legal guardian and believe that a child has provided personal information to us, you may contact us using the details below and request that the information be reviewed or deleted.

We may need to verify your identity and your relationship to the child before processing the request.

As at the effective date of this Privacy Policy, we do not knowingly sell or share personal information belonging to children under 16 years of age, where “sell” or “share” has the meaning given under applicable law.

SECURITY OF YOUR PERSONAL INFORMATION

We take reasonable technical, administrative and organisational measures designed to protect personal information from:

  • misuse;
  • interference;
  • loss;
  • unauthorised access;
  • unauthorised modification; and
  • unauthorised disclosure.

These measures may include access controls, encryption, secure payment processing, security monitoring, password controls and the use of trusted service providers.

However, no method of transmission over the internet and no electronic-storage system is completely secure.

We cannot guarantee absolute or “perfect” security.

Information sent to us electronically may be vulnerable while in transit. You should avoid using insecure communication channels to send sensitive or confidential information.

You are responsible for maintaining the confidentiality of your account credentials and should use a unique and secure password.

If we become aware of a data breach, we will assess and respond to it in accordance with applicable law, including any applicable notification obligations.

RETENTION OF PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or for another permitted purpose.

The period for which we retain personal information depends on factors including whether the information is needed to:

  • maintain your account;
  • provide the Services;
  • process or document a transaction;
  • complete delivery;
  • handle a return, refund or chargeback;
  • provide customer support;
  • comply with legal, taxation or accounting obligations;
  • prevent fraud;
  • resolve disputes;
  • enforce agreements or policies;
  • establish or defend legal claims; or
  • maintain legitimate business records.

When personal information is no longer reasonably required, we may delete, destroy or de-identify it, subject to legal, technical and operational requirements.

Information may remain in backups for a limited period until those backups are securely overwritten or deleted.

YOUR PRIVACY RIGHTS AND CHOICES

The privacy rights available to you depend on where you live and the laws that apply to the processing of your personal information.

These rights are not absolute. They may apply only in certain circumstances and may be subject to legal exceptions.

We may refuse or limit a request where permitted or required by law.

RIGHT TO REQUEST ACCESS

You may have the right to request access to personal information we hold about you.

Where applicable, we may provide:

  • confirmation of whether we hold personal information about you;
  • access to that personal information;
  • an explanation of how the information is used;
  • information about relevant disclosures; and
  • a copy of the information in a reasonably accessible format.

We may refuse access in circumstances permitted by law. Where required, we will provide reasons for refusing access.

RIGHT TO REQUEST CORRECTION

You may have the right to ask us to correct personal information that is:

  • inaccurate;
  • incomplete;
  • out of date;
  • irrelevant; or
  • misleading.

We may take reasonable steps to verify the correction before changing our records.

If we refuse to make a correction, you may be able to request that we associate a statement with the information indicating that you consider it to be inaccurate or otherwise incorrect.

RIGHT TO REQUEST DELETION

Depending on the law applicable to you, you may have the right to request deletion of personal information we hold about you.

This right may not apply where we are required or permitted to retain information for purposes such as:

  • completing a transaction;
  • complying with law;
  • maintaining tax or accounting records;
  • preventing fraud;
  • resolving disputes;
  • exercising legal rights; or
  • defending legal claims.

RIGHT TO DATA PORTABILITY

Depending on where you live, you may have the right to request a copy of certain personal information in a structured, commonly used and machine-readable format.

You may also have the right to request that certain information be transferred to another organisation where technically feasible and legally required.

MARKETING COMMUNICATION PREFERENCES

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in the email.

You can also contact us at info@velmarique.com.

You may be able to opt out of promotional SMS messages by following the instructions contained in the message.

After you unsubscribe, we may continue sending non-promotional communications relating to:

  • your account;
  • orders;
  • payments;
  • shipping;
  • returns;
  • refunds;
  • security;
  • legal notices; or
  • customer-support enquiries.

DIRECT MARKETING

Where Australian privacy law applies, we will use or disclose personal information for direct marketing only where permitted.

Where required, we will provide a simple means for you to opt out of direct marketing.

You may request that we stop using your personal information for direct marketing at any time by contacting us or using the unsubscribe mechanism in the relevant communication.

We will process valid opt-out requests within a reasonable period.

EUROPEAN ECONOMIC AREA AND UNITED KINGDOM RIGHTS

If you live in the European Economic Area, the United Kingdom or another jurisdiction with similar data-protection rights, you may have the following additional rights, subject to applicable exceptions and limitations.

Right to object

You may have the right to object to the processing of personal information for certain purposes, including certain processing based on legitimate interests or direct marketing.

Right to restrict processing

You may have the right to ask us to restrict the processing of personal information in certain circumstances.

Withdrawal of consent

Where we rely on consent to process personal information, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Right to complain to a supervisory authority

You may have the right to lodge a complaint with the relevant data-protection authority in your country.

EXERCISING YOUR RIGHTS

You may exercise applicable privacy rights:

  • through any privacy controls made available through the Services; or
  • by contacting us at info@velmarique.com.

Please clearly describe:

  • the right you wish to exercise;
  • the personal information concerned;
  • your relationship with Velmarique; and
  • any information that may help us identify the relevant records.

We may need to verify your identity before processing your request.

Verification may include asking you to provide information that matches information already held by us.

We will not unlawfully discriminate against you because you exercise a privacy right.

Where permitted by law, you may appoint an authorised representative to submit a request on your behalf.

Before accepting a request from an authorised representative, we may require evidence that:

  • the representative is authorised to act for you; and
  • your identity has been appropriately verified.

We will respond to valid requests within the period required by applicable law.

For more information about Shopify’s processing of personal information and privacy options relating to Shopify, visit:

https://privacy.shopify.com

COMPLAINTS

If you have a complaint or concern about how we collect, use, disclose, store or otherwise handle personal information, please contact us at:

info@velmarique.com

Please include sufficient information for us to understand and investigate the complaint.

We will review the complaint and aim to respond within a reasonable period.

Depending on where you live, you may have the right to lodge a complaint with your local privacy or data-protection authority.

For complaints concerning Australian privacy law, you may be entitled to contact the Office of the Australian Information Commissioner after first giving us a reasonable opportunity to address your complaint.

Information about the Office of the Australian Information Commissioner is available at:

https://www.oaic.gov.au

If you are located in the European Economic Area, you may contact the data-protection supervisory authority in the country where you live, work or believe an infringement occurred.

INTERNATIONAL AND CROSS-BORDER TRANSFERS

We operate an international ecommerce business and use service providers located in different countries.

Your personal information may therefore be transferred to, accessed from, stored in or processed in a country other than the country in which you live.

These countries may include countries in which:

  • Shopify operates;
  • our payment providers operate;
  • our cloud or technology providers operate;
  • our fulfilment partners operate;
  • our shipping providers operate;
  • our marketing providers operate; and
  • our customer-support providers operate.

Overseas recipients may be located in countries including Canada, the United States, European countries, the United Kingdom, Hong Kong and China, depending on the Services used and the location of the relevant provider.

The privacy laws of another country may differ from the privacy laws that apply where you live.

Where required by Australian privacy law, we will take reasonable steps before disclosing personal information to an overseas recipient to ensure that the recipient handles the information in a manner consistent with applicable Australian privacy requirements, subject to any lawful exception.

Where personal information is transferred from the European Economic Area or the United Kingdom, we may rely on recognised transfer mechanisms, including:

  • adequacy decisions;
  • the European Commission’s standard contractual clauses;
  • the United Kingdom International Data Transfer Agreement;
  • the United Kingdom Addendum to standard contractual clauses; or
  • another legally recognised transfer mechanism.

AUTOMATED DECISION-MAKING AND PROFILING

We and our service providers may use automated systems to assist with:

  • fraud detection;
  • payment-risk assessment;
  • product recommendations;
  • advertising personalisation;
  • customer segmentation;
  • website personalisation; and
  • marketing analytics.

These systems may analyse transaction information, website behaviour, device information and other relevant data.

Where required by applicable law, you may have rights relating to decisions made solely through automated processing that produce legal or similarly significant effects.

You may contact us for further information where you believe such processing applies to you.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes in:

  • our business practices;
  • our products or Services;
  • Shopify functionality;
  • the service providers we use;
  • privacy laws;
  • regulatory guidance;
  • technical requirements; or
  • operational requirements.

When we update this Privacy Policy, we will publish the revised version on our website and update the “Last updated” date.

Where required by applicable law, we may provide additional notice of material changes.

Your continued use of the Services after an updated Privacy Policy becomes effective will be subject to the updated Privacy Policy, to the extent permitted by law.

CONTACT INFORMATION

Questions, requests or complaints concerning this Privacy Policy or our handling of personal information should be directed to:

Business name: Velmarique
Legal entity: MMD Projects LIMITED
Website: velmarique.com
Email: info@velmarique.com

When contacting us, please provide enough information for us to identify you, understand your request and locate any relevant information.

We may request additional information where reasonably necessary to verify your identity or respond to your request.